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Saturday, October 1, 2016
Home » Blog » Durego Nashville’s Neiman Marcus?

Durego Nashville’s Neiman Marcus?

We’ve been very curious about what is happening with “Durego – The Luxury Source”, a special event space business going into the old Cool Springs Copeland’s restaurant space on Westgate Circle, behind Amerigo and Cozymel’s. A CoolSprings.com reader recently submitted photos of Durego in progress, so we feel obligated to do an update.

The initial info we received, was that Durego is supposed to be a very high end event or meeting space, filled with luxury exotic toys.  There is nothing like it in Cool Springs or Nashville.

I emailed back in August to see what was happening and heard back almost immediately from Durego Jevon, the owner.  When I spoke with Durego, he said build out and finishing of the building had been purposely slowed down.  They were timing the opening with the recovery of our economy and real estate market coming back. 

Their website looks like they spent some money and portrays the “Durego” business as three things; an exotic motors dealer, showroom & event space and purveyor of luxury accessories.

Regarding the exotic motors part (cars, planes and motorcycles), it doesn’t look like this will be a full line authorized dealership of particular brands, but rather a reseller of luxury cars.  I imagine there could be a local market for for the rental of cars pictured such as Aston Martin, Bentley, Ferrari, Lamborghini, Maserati and Porsche but its unclear whether that is Durego’s intention.

The six cars displayed on their website are:

2007 Aston Martin DB9 Volante Coupe 4,400 miles
2008 Bentley Azure Coupe 23,624 miles
2007 Ferrari 599 GTB Fiorano Coupe 1,576 miles
2008 Lamborghini Gallardo 2,777 miles
2008 Maserati Quattroporte 1,428 miles
2008 Porsche 911 Carrera C2S 1,576 miles

A few fancy chromed out motorcycles by the Wild West Motor Company, called Gunfire, Dragoon and the Durego Custom Series are also pictured on the website.

The airplane section lists several manufacturers including Gulfstream, Diamond, Sierra, Lear, Hawker, Cirrus and Cessna, although he only airplane shown in detail is the “Cirrus Vision”. The information listed about the Cirrus Vision sells it as a single engine owner flown personal jet.  Wikipedia says it is a “very light jet aircraft” and in December 2006 Cirrus announced the plane would be the “slowest, lowest and cheapest jet available”.  With full fuel, the total payload the plane can carry is 400 lbs. That does not seem like much.

The brochure specifically bills it as “Cockpit technology optimized for single pilot operation”.  I was looking for “will land on Old Hickory Lake” but did not find that anywhere…lol.  To be honest it looks like a cool sexy little plane, just small enough to fit inside the new Durego showroom (or your garage). Now you can say the wing of a plane was your coaster at the Christmas party held at Durego!

The luxury accessories are made up of high end watches, purses and jewlery.  The watches represented include Audemars Piguet, Hublot, Patek Philippe, Raymond Weil, Ulysse Nardin and Jaeger LeCoultre.  The brands of purses shown on their website are Dolce & Gabbana, Fendi, Gucci, Hermes, Prada and Versace.  The jewelery page shows rings, earrings, necklaces and bracelets.  There are no brand names of jewlers although the photographs show large enviable colored stones. 

We’re kind of disappointed there aren’t any furs or cigars shown.

So Durego’s concept seems to be a meeting and event space filled with the most expensive representations of high end luxury possible.  If you drink enough and brought your checkbook, you have the option of taking home one of the showroom pieces.  A car, eaerrings, watch, ring or a plane.  This may sound unrealistic to many, but I think there is a market here, albeit a very niche one.

If we can just get it open. 

The Durego “About Us” page is very strong, listing no less than 5 Vanderbilt MBAs.

The elite team opening and running Durego includes:

Durego Jevon Lewis – Vanderbilt University’s Owen Graduate School of Management MBA
Darrell Lewis– Owner of Import/Domestric Auto
Tami Fassinger – Vanderbilt Owen School Executive Programs Associate Dean & MBA
Jim Jirjis M.D.– Vanderbilt MBA, Assistant Chief Medical Officer Primary Care & Chief Infomatics Officer Vanderbilt University Medical Center
Edward DeMesa– Vanderbilt undergrauate and graduate school alum
Tim Pereira – Vanderbilt MBA & local small business owner
J.T. McCraw – Development consultant
Dale Leo – Vanderbilt MBA & business consultant
Charles H. Fant – Vanderbilt alum and sales professional
Richard Lyons– Owner of Roberts & Lyons Chevrolet Buick Pontiac GMC dealership in Lewisburg, TN)

Durego is located in the former Copeland’s restaurant space in Cool Springs at 1649 Westgate Circle, Brentwood TN 37027.

Here are photos just submitted by a CoolSprings.com reader.

  • mrspaullettegiovane

    Beware of smooth talking people after you investment dollars. This guy has no prior business experiance and the opening was delayed because wise investors held back their investment. Several prominent business men have decided NOT to believe the hype surrounding this place. Several investors were promised the opening was in July, with events booked fully through the year, then the opening was in August, then September. What about the events booked? Consumers beware, if it sounds too good to be true, don't believe it. We have been hearing one excuse after another and investors are dropping out. They own no autos, planes or motorcycles either, just some website hype, no jewely, handbags, or anything, just an empty building and empty promises.

  • mrspaullettegiovane

    These guys are a total scam, beware !! Opening dates keep being pushed back due to codes, no permits, lack of investors, no business plan, total hype on the website also, they own absolutely no cars, planes, bikes, handbags, jewely, etc.

  • mrspaullettegiovane

    I have heard so many things about this place but no one wants to talk about the return on MY investment, only lots of promises and posponed opening dates. What about all the “Events” that were booked with no refunds given to the parties booking them. I hope more people beginj to speak up on these and other greedy people after our money.

  • coolsprings

    How much was your investment? How many events have been canceled? I know they were supposed to have a book signing or something and now the Valentines Day Jazz Dinner is on the calender. I haven't heard anything bad about the Durego venue although it has been very quiet.

  • mrspaullettegiovane

    We were told that a benefit for “No One Alone” would be in August for Iraq wounded soldiers, plus countless other funtions that never happened either. Several people invested money in “Durego” two years ago and we are still waiting for the first event on Valentines day, without even a mention of what is on the menu and the entertainment is no one to mention either. Needless to say, many people are talking about this place and all the misleading “hype”. Several investors are talking about the numbers which do not add up either. Events will not pay a return on investment unless they are booked to capacity EVERY night. No merchandise, no exotic cars, no paintings on the bare walls, nothing. To say the least, many, many people are disappointed. And also, Loveless Barn, next door to the world famous Loveless Cafe, has events much cheaper, much better, more room, headline acts, and DanTHEY actually have a kitchen with a reputation for the best food you can put in your mouth and they are only 15 minutes away.

  • coolsprings

    I never heard anything about a “No One Alone” benefit although I did receive an email for a book signing or something similar awhile back. I know its taken a long time to renovate the building, but have to say it looks great. You can't rush perfection!

    How much is the Loveless Barn to rent? I've been told the interior is impressive. I had breakfast there a few weeks ago and saw the Loveless Barn but haven't been inside. A few people I spoke with said it was a very nice facility. We all know Loveless Cafe has great food and the owner also has Saffire restaurant at the Factory and TOMKATS Catering Group, the world famous movie set catering company.

    What exactly are the numbers that don't add up? While I agree that an event and party space business needs to be booked as much as possible to be profitable, its unrealistic to think such a space would ever be booked EVERY night, as you say. I'll have to agree it is a little sparse on the inside and could use some fixtures and artwork to warm it up.

    When you say many, many people are disappointed, who exactly are you talking about? How many investors are there? Do you invest in the party space and luxury auto/accessory dealer or just one of them? What was the timetable you were given for a return on your investment?

    When I spoke with Durego yesterday, they assured me there would be Ferrari, Lamborghini and Aston Martin cars on display. Durego also had/has pictures of specific models and years of exotic cars on their website. They were not all new but newer and very nice looking. Whose cars are those? Are those specific not going to be on display?

    Although I highly doubt anyone would ever walk in and buy a Fendi purse, if they can ever get the car thing going they could make some real money. Having said that, as an exotic car buyer, my confidence and motivation to spend $100k-$200k will be pretty low if I walk in to Durego and there's only a half dozen cars.

  • http://www.granthammond.com/ Grant Hammond

    I was actually pretty excited about the new Durego Stores opening, not that I could afford their merchandise. I too, thought it strange that I had not seen any of these exotic cars and planes in their showroom, but just assumed that those vehicles and planes were on the way. After I read this article on Cool Springs, I did a simple Google search and found this: http://www.ripoffreport.com/festivals-event-ser

    Does anyone know if this is true or not? I still want to see Durego succeed.

  • QUALIFIED

    YOU ARE NOT AN INVESTOR!!
    Durego follows the directons of the Advisory Board as to the timing of opening Site 1 and moving forward on Site 2 based on several factors.
    A REAL investor in the company already knows this and other investors will be replying to your false statements.
    I am an investor communicating with Durego on a weekly basis and interfacing with the other investors periodically.
    I am pleased with the opening and elegance of the Events facility, Site 1.
    I am looking forward to whenever Site 2 opens because I'm confident that it will be completed with the same unique elegance as Site 1.
    Be accountable and voice your TRUE grievance with Durego so that it can be addressed properly.

  • http://www.durego.net/ DURÉGO™

    This is most definitely not true. A rebuttal has been submitted to ripoffreport. Here are the details of the rebuttal. Thank you for your kind wishes.

    DURÉGO™ is a company that is composed of two divisions — an events facility and a showroom.

    The events facility opened in December, 2009. The events facility has and will continue to play host to events ranging from corporate gatherings, weddings to music listening and sweet 16 parties. The events facility is not a showroom. As many of our customers and future customers have requested, they would like a facility that is dedicated to their event. They do not want to share their event with other people, nor do they want to share their events with merchandise. If a customer requests a certain item or items be on display during an event, then DURÉGO™ will happily accommodate their request.

    DURÉGO™ has planned to roll out the company's complete vision over the next several months. Events are somewhat resistant to the fluctuation of the stock market. Because of the current economic climate, the decision to make the initial launch with the events facility is a sound one.

    As economic factors indicate, the second site, the showroom will be opened. The showroom will bring the exotic automobiles and luxury accessories that so many people are anxious to see and own in our area.

    So please, do visit our events facility at 1649 Westgate Circle, Brentwood, TN. Or visit us at http://www.DUREGO.net. You won't find exotic automobiles at this location, but you will have a chance to tour an amazing new event venue in Brentwood. Our space will accommodate up to 350 guests with ample parking, private entrance and a comfortable green room to pamper yourself and your guests.

  • http://www.durego.net/ DURÉGO™

    The benefit for Not Alone will occur in 2010 at the DURÉGO™ events facility and another event to be held at DURÉGO™ by the same organization is already being planned.

    There are only a handful of investors in DURÉGO™, those investors have all been in close contact and have expressed positive feelings about the progress of the business. Many are on the advisory board and have a direct influence on the decisions that have been made to date and in the future.

    DURÉGO™ is a company that is composed of two divisions — an events facility and a showroom.

    The events facility opened in December, 2009. The events facility has and will continue to play host to events ranging from corporate gatherings, weddings to music listening and sweet 16 parties. The events facility is not a showroom. As many of our customers and future customers have requested, they would like a facility that is dedicated to their event. They do not want to share their event with other people, nor do they want to share their events with merchandise. If a customer requests a certain item or items be on display during an event, then DURÉGO™ will happily accommodate their request.

    DURÉGO™ has planned to roll out the company's complete vision over the next several months. Events are somewhat resistant to the fluctuations of the stock market. Because of the current economic climate, the decision to make the initial launch with the events facility is a sound one.

    As economic factors indicate, the second site, the showroom will be opened. The showroom will bring the exotic automobiles and luxury accessories that so many people are anxious to see and own in our area.

    The events facility alone will be profitable and the showroom will amplify earnings for both sites.

    Visit our events facility at 1649 Westgate Circle, Brentwood, TN. Or visit us at http://www.DUREGO.net. You won't find exotic automobiles at this location, but you will have a chance to tour an amazing new event venue in Brentwood. Our space will accommodate up to 350 guests with ample parking, private entrance and a comfortable green room to pamper yourself and your guests.

  • http://www.durego.net/ DURÉGO™

    Since you are not an investor in the company, you will not see a return. The events facility opened in December, 2009. There have been no bookings that have paid a deposit that have canceled. The DURÉGO™ refund policy clearly states that if you cancel an event within ninety days of the event, DURÉGO™ will happily refund your entire deposit. We intend to honor that policy, as excellent customer service is our number one priority.

  • http://www.durego.net/ DURÉGO™

    DURÉGO™ is a company that is composed of two divisions — both an events facility and a showroom. The company founder, Durégo Jevon Lewis, holds an MBA from Vanderbilt's Owen Graduate School of Management and his employment experience in Mergers and Acquisitions and the Pharmaceutical industry have given him the insight and fortitude to develop and lead a successful company. He has partnered with an exceptionally accomplished team of tenured business professionals in the automotive, events and aviation industries.

    The events facility opened in December, 2009. The events facility has and will continue to play host to events ranging from corporate gatherings, weddings to music listening and sweet 16 parties. The events facility is not a showroom. As many of our customers and future customers have requested, they would like a facility that is dedicated to their event. They do not want to share their event with other people, nor do they want to share their events with merchandise. If a customer requests a certain item or items be on display during an event, then DURÉGO™ will happily accommodate their request.

    DURÉGO™ has planned to roll out the company's complete vision over the next several months. Events are somewhat resistant to the fluctuation of the stock market. Because of the current economic climate, the decision to make the initial launch with the events facility is a sound one.

    As economic factors indicate, the second site, the showroom, will be opened. The showroom will bring the exotic automobiles and luxury accessories that so many people are anxious to see and own in our area.

    Please visit our events facility at 1649 Westgate Circle, Brentwood, TN. Or visit us at http://www.DUREGO.net. You won't find exotic automobiles at this location, but you will have a chance to tour an amazing new event venue in Brentwood. Our space will accommodate up to 350 guests with ample parking, private entrance and a comfortable green room to pamper yourself and your guests.

  • http://www.durego.net/ DURÉGO™

    DURÉGO™ is a company that is composed of two divisions — both an events facility and a showroom. The company founder, Durégo Jevon Lewis, holds an MBA from Vanderbilt's Owen Graduate School of Management and his employment experience in Mergers and Acquisitions and the Pharmaceutical industry have given him the insight and fortitude to develop and lead a successful company. He has partnered with an exceptionally accomplished team of tenured business professionals in the automotive, events and aviation industries.

    The events facility opened in December, 2009. The events facility has and will continue to play host to events ranging from corporate gatherings, weddings to music listening and sweet 16 parties. The events facility is not a showroom. As many of our customers and future customers have requested, they would like a facility that is dedicated to their event. They do not want to share their event with other people, nor do they want to share their events with merchandise. If a customer requests a certain item or items be on display during an event, then DURÉGO™ will happily accommodate their request.

    DURÉGO™ has planned to roll out the company's complete vision over the next several months. Events are somewhat resistant to the fluctuation of the stock market. Because of the current economic climate, the decision to make the initial launch with the events facility is a sound one.

    As economic factors indicate, the second site, the showroom, will be opened. The showroom will bring the exotic automobiles and luxury accessories that so many people are anxious to see and own in our area.

    Please visit our events facility at 1649 Westgate Circle, Brentwood, TN. Or visit us at http://www.DUREGO.net. You won't find exotic automobiles at this location, but you will have a chance to tour an amazing new event venue in Brentwood. Our space will accommodate up to 350 guests with ample parking, private entrance and a comfortable green room to pamper yourself and your guests.

  • http://www.durego.net/ DURÉGO™

    DURÉGO™ is a company that is composed of two divisions — an events facility and a showroom.

    The events facility opened in December, 2009. The events facility has and will continue to play host to events ranging from corporate gatherings, weddings to music listening and sweet 16 parties. The events facility is not a showroom. As many of our customers and future customers have requested, they would like a facility that is dedicated to their event. They do not want to share their event with other people, nor do they want to share their events with merchandise. If a customer requests a certain item or items be on display during an event, then DURÉGO™ will happily accommodate their request.

    DURÉGO™ has planned to roll out the company's complete vision over the next several months. Events are somewhat resistant to the fluctuation of the stock market. Because of the current economic climate, the decision to make the initial launch with the events facility is a sound one.

    As economic factors indicate, the second site, the showroom will be opened. The showroom will bring the exotic automobiles and luxury accessories that so many people are anxious to see and own in our area.

    Please visit our events facility at 1649 Westgate Circle, Brentwood, TN. Or visit us at http://www.DUREGO.net. You won't find exotic automobiles at this location, but you will have a chance to tour an amazing new event venue in Brentwood. Our space will accommodate up to 350 guests with ample parking, private entrance and a comfortable green room to pamper yourself and your guests.

  • http://www.durego.net/ DURÉGO™

    The company founder, Durégo Jevon Lewis, holds an MBA from Vanderbilt's Owen Graduate School of Management and his employment experience in Mergers and Acquisitions and the Pharmaceutical industry have given him the insight and fortitude to develop and lead a successful company. He has partnered with an exceptionally accomplished team of tenured business professionals in the automotive, events and aviation industries.

    DURÉGO™ is a company that is composed of two divisions — both an events facility and a showroom. The events facility opened in December, 2009. The events facility has and will continue to play host to events ranging from corporate gatherings, weddings to music listening and sweet 16 parties. The events facility is not a showroom. As many of our customers and future customers have requested, they would like a facility that is dedicated to their event. They do not want to share their event with other people, nor do they want to share their events with merchandise. If a customer requests a certain item or items be on display during an event, then DURÉGO™ will happily accommodate their request.

    DURÉGO™ has planned to roll out the company's complete vision over the next several months. Events are somewhat resistant to the fluctuation of the stock market. Because of the current economic climate, the decision to make the initial launch with the events facility is a sound one.

    As economic factors indicate, the second site, the showroom, will be opened. The showroom will bring the exotic automobiles and luxury accessories that so many people are anxious to see and own in our area.

    Please visit our events facility at 1649 Westgate Circle, Brentwood, TN. Or visit us at http://www.DUREGO.net. You won't find exotic automobiles at this location, but you will have a chance to tour an amazing new event venue in Brentwood. Our space will accommodate up to 350 guests with ample parking, private entrance and a comfortable green room to pamper yourself and your guests.

  • http://www.durego.net/ DURÉGO™

    The DURÉGO™ events facility opened in December, 2009. The events facility has and will continue to play host to events ranging from corporate gatherings, weddings to music listening and sweet 16 parties. The events facility is not a showroom.

    DURÉGO™ has planned to roll out the company's complete vision over the next several months. Events are somewhat resistant to the fluctuation of the stock market. Because of the current economic climate, the decision to make the initial launch with the events facility is a sound one.

    As economic factors indicate, the second site, the showroom will be opened. The showroom will bring the exotic automobiles and luxury accessories that so many people are anxious to see and own in our area.

  • http://www.granthammond.com/ Grant Hammond

    I am really looking forward to the showroom portion opening so I can pursue otherwise impossible to find cars. Will the showroom be open to the public?

  • http://www.durego.net/ DURÉGO™

    Yes, the showroom will be open to the public and we will be happy to help you find the car of your dreams!

  • http://www.durego.net/ DURÉGO™

    The company founder, Durégo Jevon Lewis, holds an MBA from Vanderbilt's Owen Graduate School of Management and his employment experience in Mergers and Acquisitions and the Pharmaceutical industry have given him the insight and fortitude to develop and lead a successful company. He has partnered with an exceptionally accomplished team of tenured business professionals in the automotive, events and aviation industries.

    DURÉGO™ is a company that is composed of two divisions — both an events facility and a showroom. The events facility opened in December, 2009. The events facility has and will continue to play host to events ranging from corporate gatherings, weddings to music listening and sweet 16 parties. The events facility is not a showroom. As many of our customers and future customers have requested, they would like a facility that is dedicated to their event. They do not want to share their event with other people, nor do they want to share their events with merchandise. If a customer requests a certain item or items be on display during an event, then DURÉGO™ will happily accommodate their request.

    DURÉGO™ has planned to roll out the company's complete vision over the next several months. Events are somewhat resistant to the fluctuation of the stock market. Because of the current economic climate, the decision to make the initial launch with the events facility is a sound one.

    As economic factors indicate, the second site, the showroom, will be opened. The showroom will bring the exotic automobiles and luxury accessories that so many people are anxious to see and own in our area.

    Please visit our events facility at 1649 Westgate Circle, Brentwood, TN. Or visit us at http://www.DUREGO.net. You won't find exotic automobiles at this location, but you will have a chance to tour an amazing new event venue in Brentwood. Our space will accommodate up to 350 guests with ample parking, private entrance and a comfortable green room to pamper yourself and your guests.

  • http://www.durego.net/ DURÉGO™

    The DURÉGO™ events facility opened in December, 2009. The events facility has and will continue to play host to events ranging from corporate gatherings, weddings to music listening and sweet 16 parties. The events facility is not a showroom.

    DURÉGO™ has planned to roll out the company's complete vision over the next several months. Events are somewhat resistant to the fluctuation of the stock market. Because of the current economic climate, the decision to make the initial launch with the events facility is a sound one.

    As economic factors indicate, the second site, the showroom will be opened. The showroom will bring the exotic automobiles and luxury accessories that so many people are anxious to see and own in our area.

  • http://www.granthammond.com/ Grant Hammond

    I am really looking forward to the showroom portion opening so I can pursue otherwise impossible to find cars. Will the showroom be open to the public?

  • http://www.durego.net/ DURÉGO™

    Yes, the showroom will be open to the public and we will be happy to help you find the car of your dreams!