We’ve been very curious about what is happening with “Durego – The Luxury Source”, a special event space business going into the old Cool Springs Copeland’s restaurant space on Westgate Circle, behind Amerigo and Cozymel’s. A CoolSprings.com reader recently submitted photos of Durego in progress, so we feel obligated to do an update.
The initial info we received, was that Durego is supposed to be a very high end event or meeting space, filled with luxury exotic toys. There is nothing like it in Cool Springs or Nashville.
I emailed back in August to see what was happening and heard back almost immediately from Durego Jevon, the owner. When I spoke with Durego, he said build out and finishing of the building had been purposely slowed down. They were timing the opening with the recovery of our economy and real estate market coming back.
Their website looks like they spent some money and portrays the “Durego” business as three things; an exotic motors dealer, showroom & event space and purveyor of luxury accessories.
Regarding the exotic motors part (cars, planes and motorcycles), it doesn’t look like this will be a full line authorized dealership of particular brands, but rather a reseller of luxury cars. I imagine there could be a local market for for the rental of cars pictured such as Aston Martin, Bentley, Ferrari, Lamborghini, Maserati and Porsche but its unclear whether that is Durego’s intention.
The six cars displayed on their website are:
2007 Aston Martin DB9 Volante Coupe 4,400 miles
2008 Bentley Azure Coupe 23,624 miles
2007 Ferrari 599 GTB Fiorano Coupe 1,576 miles
2008 Lamborghini Gallardo 2,777 miles
2008 Maserati Quattroporte 1,428 miles
2008 Porsche 911 Carrera C2S 1,576 miles
A few fancy chromed out motorcycles by the Wild West Motor Company, called Gunfire, Dragoon and the Durego Custom Series are also pictured on the website.
The airplane section lists several manufacturers including Gulfstream, Diamond, Sierra, Lear, Hawker, Cirrus and Cessna, although he only airplane shown in detail is the “Cirrus Vision”. The information listed about the Cirrus Vision sells it as a single engine owner flown personal jet. Wikipedia says it is a “very light jet aircraft” and in December 2006 Cirrus announced the plane would be the “slowest, lowest and cheapest jet available”. With full fuel, the total payload the plane can carry is 400 lbs. That does not seem like much.
The brochure specifically bills it as “Cockpit technology optimized for single pilot operation”. I was looking for “will land on Old Hickory Lake” but did not find that anywhere…lol. To be honest it looks like a cool sexy little plane, just small enough to fit inside the new Durego showroom (or your garage). Now you can say the wing of a plane was your coaster at the Christmas party held at Durego!
The luxury accessories are made up of high end watches, purses and jewlery. The watches represented include Audemars Piguet, Hublot, Patek Philippe, Raymond Weil, Ulysse Nardin and Jaeger LeCoultre. The brands of purses shown on their website are Dolce & Gabbana, Fendi, Gucci, Hermes, Prada and Versace. The jewelery page shows rings, earrings, necklaces and bracelets. There are no brand names of jewlers although the photographs show large enviable colored stones.
We’re kind of disappointed there aren’t any furs or cigars shown.
So Durego’s concept seems to be a meeting and event space filled with the most expensive representations of high end luxury possible. If you drink enough and brought your checkbook, you have the option of taking home one of the showroom pieces. A car, eaerrings, watch, ring or a plane. This may sound unrealistic to many, but I think there is a market here, albeit a very niche one.
If we can just get it open.
The Durego “About Us” page is very strong, listing no less than 5 Vanderbilt MBAs.
The elite team opening and running Durego includes:
Durego Jevon Lewis – Vanderbilt University’s Owen Graduate School of Management MBA
Darrell Lewis– Owner of Import/Domestric Auto
Tami Fassinger – Vanderbilt Owen School Executive Programs Associate Dean & MBA
Jim Jirjis M.D.– Vanderbilt MBA, Assistant Chief Medical Officer Primary Care & Chief Infomatics Officer Vanderbilt University Medical Center
Edward DeMesa– Vanderbilt undergrauate and graduate school alum
Tim Pereira – Vanderbilt MBA & local small business owner
J.T. McCraw – Development consultant
Dale Leo – Vanderbilt MBA & business consultant
Charles H. Fant – Vanderbilt alum and sales professional
Richard Lyons– Owner of Roberts & Lyons Chevrolet Buick Pontiac GMC dealership in Lewisburg, TN)
Durego is located in the former Copeland’s restaurant space in Cool Springs at 1649 Westgate Circle, Brentwood TN 37027.
Here are photos just submitted by a CoolSprings.com reader.