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Vanderbilt’s iPhone App ‘Baby Time’ For New Moms

Evan Silverstein

Evan Silverstein

Vanderbilt University Medical Center is proud to announce the birth of a healthy, happy parent-friendly endeavor — Baby Time, an iPhone Application for expectant parents.

The Baby Time app is free and available through the Apple iTunes app store.

The app, the brainchild of Vanderbilt’s Department of Obstetrics and Gynecology and the Medical Center’s strategic marketing department, is designed to help expectant parents know when it’s time to come to the hospital, and, when a case of delivery day amnesia sets in, includes a map directing them to Vanderbilt University Hospital.

The Baby Time app has four features: a contraction timer to track contractions and the time between contractions; a hospital quick dial for calling the provider and other important people on the couple’s notification list; directions to Vanderbilt University Hospital (the app is compatible and integrated with Google Maps for directions); and a Frequently Asked Questions section specifically about labor and delivery. The FAQ section includes some of the most often asked questions: When do I call my provider? May we take photos? What do I bring? Where do I go? Did my water break? Am I having false labor?

Helping the strategic marketing team develop the app were Evan Silverstein, M.D., a Vanderbilt resident who was a medical student at the time, and Paramore/Redd Online Marketing of Nashville.

“The idea is to help moms-to-be have a smoother labor and delivery experience,” said Hannah Paramore, president of Paramore/Redd. “There are already apps out there to help moms with the general pregnancy process, but there was really nothing to help moms, or dads, with the actual labor and delivery process.”

Dr. Jill Austin

Dr. Jill Austin

“The big picture is that Vanderbilt University Medical Center is in the mobile business now,” said Jill Austin, MBA, assistant vice chancellor for Strategic Marketing and chief marketing officer for VUMC.
“We’ve launched a mobile website and key pieces of our website are available in the mobile format. The use of mobile devices is a growing trend and we are keeping track of how to get information into the hands of patients the way they want the information.”

Phase 2 of the Baby Time app will be developed using feedback from new parents who used the first phase and will include other smartphone versions.