The trendy hotel chain “Aloft” (W Hotel is the parent company) is coming soon to Cool Springs Tennessee. Here is the story as reported by the Nashville Business Journal:
“Interstate Hotels and Resorts, the nation’s largest independent operator of full- and select-service hotels, has opened the region’s first Aloft hotel in Cool Springs.
The 143-room hotel is owned by a joint venture of Interstate (NYSE: IHR) and the John Buck Co. of Chicago, which developed the property.
It’s the partnership’s second Aloft hotel, but the Nashville market’s first.
Aloft is a Starwood Hotels and Resorts Worldwide Inc. (NYSE:HOT) select-service brand designed to appeal to a younger generation of business and leisure travelers. It boasts of accessible technology, style and social atmosphere.
With the addition of the Cool Springs property, there are 18 Aloft hotels in 12 states, Montreal, Canada, and Beijing, China. Two more are scheduled to open by year’s end.
“Aloft has been one of the most high profile brand launches in hotel industry history, and based on guest response, is exactly what today’s savvy travelers are looking for: user-friendly technology, urban-inspired design that encourages guest interaction, great value,” said Paul Novak, Buck’s managing director of its hospitality division.”