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Saturday, December 10, 2016
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Sweet CeCe’s Opening in Cool Springs
Sweet CeCe's in Cool Springs

Sweet CeCe’s Opening in Cool Springs

Sweet CeCe's in Cool Springs

Sweet CeCe's in Cool Springs

Sweet CeCe’s is opening in Cool Springs!

The well known locally owned frozen yogurt chain is opening at 3021 Mallory Lane in Franklin, TN, next door to Great Clips and Five Guys Burgers in Cool Springs.

An open house is scheduled for March 9th from 6-8pm at the Cool Springs Sweet CeCe’s.

The Cool Springs retail space Sweet CeCe’s is taking over is the same space formerly occupied by Ming’s Buffet. The retail center is currently managed by Brookside Properties. Ming’s Buffet was thought to reopen as Peking Palace but failed to do so, therefore making the space available. Peking Palace started but never finished building the space out and ultimately opened in a completely different retail center. Peking Palace ultimately opened in the Cool Springs Target center, adjacent to Honeybaked Ham and Plato’s Closet.

Sweet Cece’s currently has 16 locations with additional stores opening soon in Bowling Green KY, Farragut TN, Gallatin TN, Goodlettsville TN, Huntsville AL, Jackson TN, Louisville KY, Paducah KY, Spring Hill TN, Wake Forest and the Gulch area in Nashville next to the Turnip Truck grocery store.

CeCe Moore and husband Brian are the California natives who founded the Franklin, TN based frozen yogurt chain.  In just a couple years, Sweet CeCe’s has become a household name in Middle Tennessee in addition to expanding rapidly.

Sweet CeCe's frozen yogurt

Sweet CeCe's frozen yogurt

Sweet CeCe’s offers a number of tasty flavors, fresh fruit toppings and premium dry toppings.  The colors, decor and branding of Sweet CeCe’s is crisp and spot on.  Extra bonus points for being locally owned and operated.

Sweet CeCe’s frozen yogurt is also self serve.  Is that important?  Very.

Here is why:

Although the frozen yogurt craze is currently raging through Nashville and Middle Tennessee, “froyo” chains have long been popular and underway in California for the past several years – many of them very good.  Pinkberry and Red Mango are two of the most well known frozen yogurt chains, a result of multiple celebrities frequenting and being photographed at both frozen yogurt chains.  California has literally dozens of well known, branded frozen yogurt chains, located on almost every corner.

What is the real difference between all these frozen yogurt chains?  The product types are similar as they all have offer fresh fruit and premium dry toppings.  Most have a cool, hip interior woven with fresh, vibrant colors.

Aside from location, the critical difference between frozen yogurt brands is self serve versus full service.

We spoke with a Nashville commercial real estate expert who said self serve concepts are wiping the floor with the full service chains.  Keep in mind this is not an off the cuff opinion, but rather an observation based on the last several years of a very crowded and competitive frozen yogurt market in California.

Sweet CeCe’s is self serve.  Pinkberry is full service.