Google+
Sunday, November 23, 2014
Home » Blog » Sommet Center Now Bridgestone Arena

Sommet Center Now Bridgestone Arena

You heard it here first!

A little bird stopped by Cool Springs today and told us the Sommet Center naming rights are going to Bridgestone.  We’re not sure if it will be named exactly “Bridgestone Arena” but it will be “Bridgestone Something”.

The new Bridgestone Arena in Nashville is expected to be christened soon, ushering out the old Sommet Center name.

With the new Nashville convention center and medical trade mart on the way, Bridgestone has made a great play for the naming rights of the Sommet Center.  Everyone is familiar with Bridgestone, so acquiring the naming rights to the Sommet Center is a natural brand enhancement for the tire company.  How many people even know what the Sommet Group’s main business is?

Of course this is all unconfirmed at this point, but our little bird was fairly certain the Sommet Center is out and Bridgestone is in.

Just six weeks ago on December,16 2009, a man named Jonathon Morrell in Hermitage Tennessee, registered the domain names BridgestoneCenter.com and BridgestoneArena.com.  Mr. Morrell owns a web based ticket scalping business called DonkeyTickets.com, also located in Hermitage, Tennessee.

It might seem like Jonathon Morrell has a great domain name that could be worth a fortune.  The reality is he will have some trouble should he decide to monetize it, when “Bridgestone Center” soon becomes a registered trademark.  If he is smart he’ll trade it for some tickets as fast as possible.  If he plays hardball (or they aren’t feeling charitable)  Bridgestone will lawyer up and simply take it from him.

Regardless, CoolSprings.com welcomes the Bridgestone Arena to Downtown Nashville!

UPDATE: Nashville’s Sommet Center becoming Bridgestone Centre, Bridgestone Tire Centre or Bridgestone Arena?

CoolSprings.com has just discovered strong evidence that naming rights to the Nashville Arena, currently the Sommet Center, will go to Bridgestone.

Sixteen domain names relating to the renaming of Nashville arena were registered roughly a week ago by Heather Novak at Bridgestone Americas Holding, Inc. located at 1200 Firestone Parkway, Akron, OH 44317.

All the speculation caused by the domain names purchased by Jon Morrell of Donkey Tickets forced CoolSprings.com back into the research war room.

Mr. Morrell registered BridgestoneCenter.com and BridgestoneArena.com back on Dec 16, 2009.  We researched several other variations of names that Bridgestone might consider in renaming the Sommet Center to find these.

Is Bridgestone’s possible first choice of “Bridgestone Arena” or “Bridgestone Center” hampered by the squatting of two domain names already registered by local speculators?

Regardless, it appears highly coincidental these sixteen domains were registered just one week ago amidst all the speculation regarding the renaming of Nashville Arena, currently Sommet Center.

Bridgestone Center, Bridgestone Tire Centre or Bridgestone Arena sounds good to us, although it we’ll probably have to wait until the official end of the Predators hockey season to find out.

Here is a summary of Bridgestone related domain names, the date registered and by whom.

BridgestoneArena.com  12/16/09 by Jonathon Morrell of Donkey Tickets
BridgestoneArena.net  1/28/10 Bridgestone
BridgestoneArena.org  1/28/10 Bridgestone
BridgestoneCenter.com  12/16/09 by Jonathon Morrell of Donkey Tickets
BridgestoneCenter.org  1/27/10 by Bridgestone
Bridgestone Center.net   1/28/10 by Bridgestone
BridgestoneCentre.com 1/28/10 by Bridgestone
BridgestoneCentre.org  1/27/10 by Bridgestone
BridgestoneCentre.net  1/28/10 by Bridgestone
BridgestoneTireCentre.com  1/28/10 by Bridgestone
BridgestoneTireCentre.net  1/28/10 by Bridgestone
BridgestoneTireCentre.org  1/17/10 by Bridgestone
BridgestoneTireArena.com  1/28/10 by Bridgestone
BridgestoneTireArena.org  1/28/10 by Bridgestone
BridgestoneTireArena.net  1/18/10 by Bridgestone
BridgestoneTireCenter.com  1/28/10 by Bridgestone
BridgestoneTireCenter.org  1/27/10 by Bridgestone
BridgestoneTireCenter.net  1/28/10 by Bridgestone

Controlling the timing of a public announcement for the renaming of Sommet Center to Bridgestone Tire Centre, Center or Arena might be really tough now.

Here are the six most likely names for Bridgestone to choose from, based on the domain names Heather Novak registered last week.

Bridgestone Center
Bridgestone Centre
Bridgestone Arena
Bridgestone Tire Center
Bridgestone Tire Centre
Bridgestone Tire Arena

Which name do you think sounds best?

Nashville's Sommet Center now Bridgestone Center

Nashville's Sommet Center now Bridgestone Center

  • http://nicholsonrecords.com/paul Paul Nicholson

    Did your source give any indication of when an announcement would be made?

  • coolsprings

    My source said the official announcement of Nashville's Sommet Center naming rights going to Bridgestone is expected to be sometime next week. Bridgestone Cetner has a nice ring to it! Bridgestone is also a huge hockey supporter so the Preds should be happy.

  • Pingback: Winter Classic sponsor makes Nashville Arena home | Section 303

  • PredsFan36

    To whoever wrote this article, it might behoove you to actually use some do diligence before spending half of this blog trying to project a poor image of Donkey Tickets and its owner Jon Morrell. I see that you took to time to post his phone number and home address in your article, as well as associate his “whois.com” information for domain registration with his business. However, you made no attempt to contact him to ask for what purpose the domain name was registered. Also, the business is a “ticket brokerage” not a “ticket scalping business”. Your use of these words does nothing but show your ignorance in your poor attempt to associate a derogatory term with a legitimate business. Besides, he sells predators tickets for 95% of the games for less than Ticketmaster, doesn’t charge any BS service fees that they do, and offers FREE will call pickup. I'd hardly call that scalping. Since there is no public record of his ties to the company, it’s obvious that you or your “source” knows him, or knows of him. This being the case you would know that he is one of the biggest Predators fans in this city, and you can count on one had the number of home games he has missed in the last 5 plus seasons (about 215 games). I would think that if you knew him at all, or even if you didn’t, you do some due diligence and call the number you were so quick to post online in order to get a statement from him about his intentions for use. He is actually a pretty nice guy. It was his original intention to block outside parties from doing exactly what you are now accusing him of in order to make getting Bridgestone to agree to the naming rights more attractive since if they had to pay some domain profiteer a large sum of cash of the rights it might be a deal breaker. It was also his original intent to gift the domains to Bridgestone, The Nashville Predators, and the Local Ownership group as a way of saying “thank you” for helping keep this team in Nashville. I guess it’s true what they say, “No good deed goes unpunished”.

  • coolsprings

    Preds Fan36,

    Thank you for your comment. We do a considerable amount of due diligence here at CoolSprings.com. A few quick responses to your follow-up points.

    1. There is no phone number for Mr. Morrell or Donkey Tickets published anywhere in the Sommet Center becoming the Bridgestone Center story.

    2. The address shown is the address for the domain registered. We don't know where Mr. Morrell lives.

    3. We researched the differences between a “ticket brokerage” and “ticket scalping business”. It seems that a “ticket brokerage” has an office or retail location available for people to visit. The address given on the Donkey Tickets website of 4636 Lebanon Pike #385, Hermitage, TN 37076 appears to be a rented mailbox at a UPS store.

    4. There is no record of Donkey Tickets or any derivation thereof as a business on the Tennessee Department of State website.

    5. No one at CoolSprings.com knows or has ever had contact with Mr. Morrell.

    6. It is commendable if he has missed less than 5 Predators games in the last 5 years.

    7. Are you suggesting Mr. Morrell is working with Bridgestone to secure the naming rights? Did he honestly think that the ability to secure the domain Bridgestonecenter.com would be a determining factor in Bridgestone acquiring the naming rights to the downtown Nashville Arena?

    8. You also said “his original intent to gift the domains”. Domains plural? We only mentioned one domain BridgestoneCenter.com in the story. What are the other domains?

    9. We will follow up with Mark Emkes of Bridgestone to see if they indeed have heard of Mr. Morrell and his forthcoming gift.

  • coolsprings

    Preds Fan36,

    Thank you for your comment. We do a considerable amount of due diligence here at CoolSprings.com. A few quick responses to your follow-up points.

    1. There is no phone number for Mr. Morrell or Donkey Tickets published anywhere in the Sommet Center becoming the Bridgestone Center story.

    2. The address shown is the address for the domain registered. We don't know where Mr. Morrell lives.

    3. We researched the differences between a “ticket brokerage” and “ticket scalping business”. It seems that a “ticket brokerage” has an office or retail location available for people to visit. The address given on the Donkey Tickets website of 4636 Lebanon Pike #385, Hermitage, TN 37076 appears to be a rented mailbox at a UPS store.

    4. There is no record of Donkey Tickets or any derivation thereof as a business on the Tennessee Department of State website.

    5. No one at CoolSprings.com knows or has ever had contact with Mr. Morrell.

    6. It is commendable if he has missed less than 5 Predators games in the last 5 years.

    7. Are you suggesting Mr. Morrell is working with Bridgestone to secure the naming rights? Did he honestly think that the ability to secure the domain Bridgestonecenter.com would be a determining factor in Bridgestone acquiring the naming rights to the downtown Nashville Arena?

    8. You also said “his original intent to gift the domains”. Domains plural? We only mentioned one domain BridgestoneCenter.com in the story. What are the other domains?

    9. We will follow up with Mark Emkes of Bridgestone to see if they indeed have heard of Mr. Morrell and his forthcoming gift.

  • Pingback: Bridgestone Arena Domain Name | Cool Springs