All you Kiehl’s fans will be excited to hear, a Kiehl’s store is opening up at the Cool Springs Galleria inside Dilliard’s department store. The store is expected to be open December 5, just in time for the holidays. Kiehl’s is opening a total of 18 leased stores within Dilliard’s around the region. No more driving to Green Hills for your favorite Kiehl’s stuff! The only other full line Kiehl’s store in Middle Tennessee is at the Green Hills Mall in Nashville.
Kiehl’s is a cosmetic and beauty care company, founded in New York’s East Village way back in 1851. They are known for high quality products, although priced very conservatively. Kiehl’s enjoys a ton of unsolicited celebrity endorsements for many of their products. My unsolicited, noncelebrity endorsement is for their Ultimate Brushless White Eagle Shave Cream, Kiehl’s Lip Balm #1 and Kiehl’s Ultra Facial Moisturizer.
Kiehl’s corporate office in New York said there are currently 32 full line Kiehl’s stores and 65 Kiehl’s leased locations, located inside department stores such as Macy’s, Bergdorf Goodman and Saks Fifth Avenue.
The method of opening leased stores within department stores, allows retailers such as Kiehl’s to expand faster, for less money and risk than if they opened full stores. Entering into a ten year lease for retail space and building it out is very costly. Consider that when you are trying to open hundreds of locations.
LUSH Cosmetics is another great example of a retailer leveraging a large department store chain to expand rapidly, as they have in Macy’s across the country. Department store are looking for ways to increase revenue more than ever. Subleasing space to new specialty vendors is one of them. Retailer chains like LUSH Cosmetics or Kiehl’s will pay a premium for subleased retail space. Its win-win for the department store because they enjoy a more diversified product offering.
Kiehl’s products are currently available in limited selection at The Cosmetic Market located at 545 Cool Springs Blvd, Franklin TN 37067.