Go to Chipotle on Halloween dressed as a processed food item and get a burrito for $2!
This year, Chipotle Mexican Grill in Cool Springs will celebrate Halloween with its scariest BOORITO event yet. The theme? “Exposing the Horrors of Processed Food.”
Chipotle will partner with Jamie Oliver this Halloween for a $1 million fundraiser to benefit Jamie Oliver’s Food Revolution. This year’s Boorito event will encourage guests to retire their old foiled burrito costume for one that resembles a horrific processed food item. (Need a “fresh” idea? Check out Steve Ells’ and Jamie Oliver’s creations below.) Once in costume, guests only need to visit their local Chipotle between 6 p.m. and closing time on October 31 and the restaurant will treat them to a burrito for only $2. All proceeds (up to $1 million) from “Boorito 2010: The Horrors of Processed Food” will benefit Jamie Oliver’s Food Revolution. The fundraiser also encourages fans to enter photos of their creative processed food costumes online for prizes.
As background, Ells and Oliver are both committed to changing the nation’s food system for the better and improving the way Americans eat by making better food accessible to everyone. Ells’ efforts are focused on Chipotle’s ongoing quest to serve Food with Integrity and Oliver’s on his highly visible Food Revolution – a campaign to get people to cook again and to replace processed food with fresh, unprocessed meals when they eat out, in schools or at home.
Chipotle Mexican Grill – Cool Springs
430 Cool Springs Blvd.
Franklin, TN 37067